case studies

VUR was initially approached by Nandos to graphically interpret the 5 Nandos stories throughout their Shepparton store. On the success of this store VUR was commissioned to create unique graphics for 15+ subsequent stores. Additionally, with the integration of new plasma menu displays, VUR project managed and designed a fresh new menu layout which will be adopted throughout future NSW and Victorian stores.

Due to the nature of Nandos needs and sheer volume of restaurants, this is an ongoing project that has been nothing but fun. It has allowed us to explore new and exciting techniques in graphic communication via methods such as laser etched wood and leather finishes through to the use of plasma screens. Please click through to see more.

To address and rejuvenate the appearance and presentation of Spudbar to make it an attractive franchise offer. The Spudbar concept is a simple and successful idea; quick, healthy food at good prices. The 5 existing stores however were dark, primitive and visually not up to consumer expectations. CEO Clay Thompson wanted to make Spudbar an attractive offer for investors and franchisees alike. VUR was brought on board to assess and rejuvinate the Spudbar brand. Our brief was to create an uplifting and exciting environment, explore a new graphics system and brand the stores inline with the Spudbar ethos.

Within 12 months of this branding exercise, Spudbar has sold master franchise rights to Victoria, Western Australia and New Zealand.

This project was selected as a finalist in the Desktop Create - People's Choice Awards 2007.

VUR was approached by The Yoghurt Company to evolve the look of the Evia brand inline with Westfield's guidelines for kiosk presentation. VUR were required to collaborate with Westfield RDM's to ensure that the Evia brand was communicated within the shopping centres strict graphics guidelines. VUR worked with the existing identity, colour palettes and photography to create new brand elements and iconography. This resulted in a fresh and appealing outcome which was well received by management and consumers alike.

The kiosk design and graphic elements are part of a package that has been on-sold as a new franchise opportunity.

Box Office Movies wanted to have a sharp eye-catching brand that made reference to the Hollywood of yesteryear. The identity needed to be contemporary enough to appeal to todays consumers as well as stand alone in a retail environment.
Visual Unity was commissioned to develop the identity, marketing and operational collateral. This included advertising, kiosk / store graphics and launch activities.

The flagship store at Fountain Gate signed up over 1500 rental members in the first 6 weeks of trading. Box Office Movies are currently putting together an operations manual and are investigating the protocols involved in franchising a business.

To develop a contemporary identity for a cafe located in the popular suburb of St Kilda. The identity and store design needed to reflect the quality of service and food provided. VUR designed Capri's identity, interior, signage, a-frames and marketing collateral.

Capri Cafe has increased it's regular client base significantly, Capri 2 is currently being planned.

Understanding the importance of creating a brand that already felt familiar with consumers, VUR was commissioned by Cream to develop the identity and brand of their ice-cream and coffee bar. The process included logo creation, store and interior design, environmental wall graphics, menu board design, poster design, exterior signage and marketing collateral.

 

 

Within the first 3 months of trade, Cream was featured in The Age's lift out magazine Epicure. The business has been trading strongly since opening it's doors in summer and is maintaining a steady winter trade due to the communication of it's great eat in cafe style food. There has been significant interest in the business and it's potential to be franchised.